CLAROVATE
Presents
THE BRIEF
Built for cyber security marketers who need clarity, not noise
The number one Thursday read for ambitious cyber security marketers worldwide
A short note that lands every Thursday, written for the people doing the work of marketing cyber security to a world that doesn’t
always understand it
No long reads. No sales pitch. One thing to think about,
one number worth knowing, and one move you can make this week
18/06/2026
01
THIS MONTH
This week in cyber marketing, most teams are heads-down on quarterly targets. But the deals that close in Q3 and Q4 are being shaped by brand recognition that started months earlier. The work you do in May to be remembered is the pipeline you will harvest in August.
02
ONE QUESTION
If three people at your top twenty target accounts were asked to name three cyber security vendors tomorrow, would your name come up?
03
ONE STAT
By the time a B2B buyer engages with sales, they have already completed roughly 70% of their buying journey on their own. In cyber, that journey is shaped by the vendors the buyer already recognises before any active need exists.
Source: Forrester B2B Buyer Journey Research
04
ONE MOVE
Pick the top twenty accounts you want to win this year. For each, identify three named people in the buying committee and check whether your brand has reached any of them in the last sixty days. If the answer is no, build a low-friction touchpoint this week.
Recognition is built in small increments, not big campaigns.
That’s it for this week. Short and useful, the way it should be. If something here struck a chord, hit reply and let me know what you’re working on. I read every reply, and the best ones shape what I write next. We’re building this for you, so the more I hear from you, the sharper it gets. Have a brilliant week. Speak Monday.
ADITYA PAREEK
FOUNDER, CLAROVATE
CLAROVATE
The Brief is sent every Thursday by Clarovate.
Cyber security demand generation, globally focused.