Marketing should be a primary driver of growth, but in many organisations it is operating under growing pressure: expanding remits, fragmented technology, increasing complexity and operating models that have not kept pace with the work itself. The result is often a function that is strategically ambitious, but operationally constrained. Increasingly, the challenge is not strategy or creativity, but delivery. Without the right operating model, even strong intent becomes difficult to execute consistently and at scale.

The ReModel: Tales of Marketing Transformation report explores how organisations are responding to this. It combines perspectives from senior marketing leaders and AAR’s experience in marketing transformation and operating model design.

Inside the report:

• Why many marketing teams are being asked to deliver more with existing resources – and the pressures this creates
  • Why clarity and prioritisation have become increasingly important leadership capabilities
  • How transformation is evolving from a fixed programme into an ongoing organisational reality
  • The role of culture, capability and leadership in sustaining change over time
  • Why process, governance and structure are becoming more closely linked to creative and commercial performance
  • 10 practical considerations for CMOs and marketing leaders navigating transformation

Download the ReModel report

Explore how a well-designed Marketing Operating Model underpins marketing’s ability to deliver consistent, sustainable growth.