Marketing is moving faster than ever, but AI-driven content is pushing many brands into a costly sea of sameness.

This talk by Angela Tangas, chief executive officer of Oliver and chief strategy officer of The Brandtech Group, explores how leading organisations are escaping pilot purgatory by embedding AI into their brand, cloud and operating model to unlock speed, control and ROI.

What you’ll learn:

Why most brands get stuck in pilot purgatory—and how to move from experimentation to scalable impact
How embedding AI into brand, cloud, and operating models drives speed, control, and measurable ROI
The risks of content and tech debt—and what a modern creative operating system does differently
How leading organisations are reclaiming IP, efficiency, and long-term advantage in an AI-first world

Watch this insightful talk to learn how a modern creative operating system can turn disruption into durable advantage.

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