Advertising has an intent problem, clicks and impressions don’t always translate into real revenue. As privacy changes and closed ecosystems limit visibility, marketers need new ways to measure and optimise performance based on actual purchase behaviour.

Download the report to discover:

• Why retail media reshaped intent-driven advertising
• The difference between interest signals and real commerce intent
• How Commerce Media 2.0 helps marketers optimise campaigns for measurable revenue, not just engagement