In today’s data-driven marketing landscape, identity is the cornerstone of understanding customers and delivering truly personalised experiences. With consumers using multiple email addresses, phone numbers, and devices, data about each individual can become fragmented and disconnected. This often leads to irrelevant marketing messages that miss the mark. To solve this, marketers must unify disparate data points to create a cohesive view of each customer.

Watch Daniela Harkins, Senior VP of Go-To-Market at LiveRamp, as she explains how identity resolution helps data-driven marketers understand more about their customers and help brands develop those personalised experiences that resonate, starting with accurate first-party data.

Daniela will also reveal how leveraging advanced identity solutions available in the market enables brands to connect data across platforms, ensuring every interaction is relevant, regardless of channel, and how building an in-house identity framework can not only reduce noise but also drive engagement by making every message meaningful and personal.