How Far Will AI Agents Go? | Marketing Masters Hub

Turning AI experimentation into operational impact

AI adoption in procurement and supply chains is accelerating, but progress remains uneven. New research from Economist Impact, sponsored by GEP, shows that while many organisations are experimenting with AI agents, few have integrated them at scale.

Based on insights from 400+ senior executives across the US and Europe, the report highlights where AI is delivering value today—and why trust, integration, and ROI measurement continue to hold adoption back.

What you’ll learn from this Report

How far AI agents have progressed across procurement and supply chain functions
Where organisations struggle to integrate AI and measure its true value
Which use cases deliver the strongest results — and which remain limited
Why trust, transparency and human oversight are critical to long-term success

Download the report to explore the key gaps, emerging use cases and strategic considerations shaping the future of AI-driven procurement and supply chains.

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