Forget “first in break”—today, winning attention means being first on the Smart TV Home Screen, the front page of the living room. This LG Ad Solutions report explains how brands capture attention before content starts, using creative strategies like interactive 3D units, geo-targeted storytelling, and high-impact takeovers.

Explore the data, best practices, and real-world results, including how Experian achieved 13× higher recall, and see how first impressions are shaping the future of TV advertising.