Why the most important Phase 3 decisions should be made before Phase 3

Decisive early decisions compound value, while delayed decisions compound risk. Rather than waiting for Phase 3 results to determine access viability, advanced modeling approaches such as MBMA and QSP, enable HEOR teams to inform go/no-go decisions and Phase 3 study design earlier, when development and access strategies remain adaptable.

This webinar focuses on how advanced modeling can support high-impact, Phase 3–critical decisions, helping teams reduce uncertainty, align evidence generation with payer expectations, and improve the likelihood of reimbursement success.

Key decisions explored include:

  • Realistic target product profile (TPP) development
  • Trial design to support future clinical and RWE needs
  • Pipeline prioritization and launch sequencing
  • Regulatory and submission strategy
  • Commercial viability, including price potential and target population size
Checkboxes (copy)

Meet the Speakers

Ananth Kadambi, PhD

VP, Real World Evidence & Modeling Solutions
Certara

Matt Zierhut, PhD MBA

VP, MBMA Capability Lead
Certara

Doug Chung, MS

Sr Director, QSP
Certara

Roman Casciano, MEng

SVP, Evidence & Access
Certara

© 2026 Marketing Masters Hub . All rights reserved.