People don’t experience media in silos – so why do brands still plan that way? Disconnected campaigns don’t just feel disjointed, they lose momentum. 

In this Campaign and StackAdapt webinar, we explore how to connect the dots: using high-impact DOOH to spark attention, then following up across CTV and mobile to keep it going.

The session breaks down how second-screen behaviour can become an opportunity, where AI can genuinely sharpen decision-making in the moment, and what it takes to build joined-up campaigns that actually move the needle.

We will cover:

• How to link DOOH exposure to CTV and mobile follow-ups that drive action
• Practical ways to use second-screen behaviour as a targeting advantage
• Where AI optimisation actually makes a difference (and where it doesn’t)