Agentic commerce is here and accelerating, but most merchants are still unprepared. As AI agents compress the path from discovery to checkout, the real advantage won’t come from autonomy. It will come from building the right infrastructure for trust, control, and seamless orchestration.

This session cuts through the hype to reveal what’s actually driving adoption, why consumers prefer assistance over full automation, and how leading merchants are positioning themselves to win. Watch now to learn how to close the readiness gap, avoid commoditisation, and stay competitive in an agent-driven marketplace.