AI-powered retail media: how it works and why it wins
Retail media has rapidly become a primary growth engine for the industry, with ad investment projected to reach over $175 billion in 2025. However, many networks remain constrained by legacy systems that rely on manual workflows, rules-based targeting and opaque reporting.
These outdated approaches not only limit scalability but also risk alienating shoppers with irrelevant advertisements.
To fully capitalise on this opportunity, retailers must move beyond the “black box” of traditional ad tech. This ebook explores how artificial intelligence is redefining the standard for retail media by automating complex tasks, ensuring relevance and driving profitability for the entire ecosystem.
Download the ebook to discover:
- Why AI is essential for scaling retail media operations and how it benefits both retailers and advertiser
- The mechanics behind Mirakl Ads’ “glass box” approach, offering complete transparency into campaign performance and algorithmic decision-making
- How intelligent algorithms use catalog mapping and session tracking to deliver hyper-relevant ads that protect the customer experience
- Real-world examples of how leading retailers are achieving double-digit revenue growth and higher ad response rates with AI-driven strategies