How changing consumer behaviour is reshaping peak-season planning

Peak season 2025 is already underway – and for many marketers, this is the moment to stress-test your strategy, confirm you’ve covered every base and get ahead of what’s coming in 2026.

This Campaign expert report – produced in partnership with StackAdapt – distils the key trends and four proven tactics that separate the brands who win from those who get left behind.

Inside the report:

How changing consumer behaviour is reshaping peak-season planning
The optimal timing tactics for capturing intent without burning budget
Why multi-channel campaigns deliver stronger results – and how to execute them
How to use first-party data and DCO to personalise at scale
Real examples of brands boosting performance with StackAdapt’s AI-powered tools