As AI, social media, and increased scrutiny make it easier to expose inconsistencies, misalignment between corporate claims and actions can quickly erode trust, influence purchasing decisions, and impact investor confidence.

FTI Consulting’s latest research explores the concept of “Narrative Slack” and reveals how consumers and investors respond when organisations fail to deliver on their promises. Download the report to understand the reputational risks of narrative misalignment and the real-world consequences for business performance and value.